Our Approach At IS IT A BIRD we identify patterns in needs, behaviour and aspirations among people. User insights are our starting point and serve as our guideline in the development and innovation of organisations, products and services. We work from an exploratory and inquisitive point of view and always translate our findings into concrete concepts and solutions. Our interdisciplinary approach enables us to achieve agile results for a world in constant change. Our Convictions We believe that the solutions of the future can’t always build on past experience, and so we must be open to new thinking. It takes courage and willpower to break free from recreating what already exists and, instead, create the solutions of the future. Our Name IS IT A BIRD is a literary reference to Superman – a man with special powers which come in handy when the challenges of society call for a radically new solution. It is also the essence of our approach to innovation, constantly wondering, sensing and with an answer that always differs from the immediately obvious. Our History IS IT A BIRD was founded the summer of 2011 by Line Groes based on a dream of creating positive, long-lasting changes for businesses and organisations. Our vision is simple: to become the leading innovation agency in Denmark, where highly intelligent and creative people thrive and leave their mark on the world. Our Team Our areas of expertise span a wide range of disciplines, making it possible to develop solutions across fields and industries. Diversity in skills, personality and views is the cornerstone of our budding innovation environment. We are driven by our employees – a gathering of innovation geeks, original thinkers and passionate practitioners.