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Session

Case Study

Monday, June 30

03:10 PM - 03:35 PM

Live in Berlin

Less Details

Acciona is present in 40 countries globally with 55 thousand diverse employees. As an infrastructure company, we employ both white- and blue-collar workers. As we are about to build our third intranet, we have been working hard on designing and testing the functionalities and user experience to make the future platform useful for all our employees. In this presentation you will learn:

  • How to build a platform that will engage our global blue-collar workforce?
  • What are the functionalities, phases, goals and expectations for our new platform?
  • What should be considered while building an MVP for a scaleable and modern intranet?
Presentations

Speaker

Maria Pilar Ramon Cortasa

Director Internal Communication, Acciona

• Corporate communication planning. Definition of channels and tools mix for internal audiences. Supervision and/or elaboration of strategic internal communication plans. Internal marketing campaigns.
• Global intranet online platform for employees upgrade and content management. Other online and offline channels. Corporate emailing and video streaming platform for employees. Collaboration solutions, internal social networks and mobile Apps. Content, functionalities and project management experience in communication technologies.
• Specific communication strategies and plans for employement, labour affairs topics and employer branding (engagement and employee value proposition). Agency management. Human Resources internal events.
· Human Resources processes communication (health and safety, training and development, diversity...).
• Crisis Communication Management. Communication consultancy.
• Definition of key procedures and methodologies. Defining the function and creating the network at worldwide level.
• Employee engagement and motivation throughout participation activities and social networks information flows. Employee opinion and commitment/engagement surveys.
· Diversity initiatives - gender, age and capabilities programmes. Foundations and institutional relations.
. Merger and acquisitions communication processes- communication workstream ACCIONA Windpower -Nordex. Internal Communication planning ACCIONA Australia- Geotech.
·Other projects communication - collaboration and knowledge management. Project support.

Company

Acciona

ACCIONA is at the forefront of a different way of doing business: Business as Unusual, which aims to generate benefits far beyond the corporate. Driven by the will to leave a positive legacy for society and design a better planet, we are leaders in the development of solutions in renewable energy, sustainable water management, and regenerative infrastructures. We cover the entire value chain from design and construction to operation and maintenance. With a presence in over 40 countries, we conduct our business activities with a commitment to positively contributing to the economic and social development of the communities in which we operate.

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