Case Study
Monday, June 30
03:10 PM - 03:35 PM
Live in Berlin
Less Details
Acciona is present in 40 countries globally with 55 thousand diverse employees. As an infrastructure company, we employ both white- and blue-collar workers. As we are about to build our third intranet, we have been working hard on designing and testing the functionalities and user experience to make the future platform useful for all our employees. In this presentation you will learn:
• Corporate communication planning. Definition of channels and tools mix for internal audiences. Supervision and/or elaboration of strategic internal communication plans. Internal marketing campaigns.
• Global intranet online platform for employees upgrade and content management. Other online and offline channels. Corporate emailing and video streaming platform for employees. Collaboration solutions, internal social networks and mobile Apps. Content, functionalities and project management experience in communication technologies.
• Specific communication strategies and plans for employement, labour affairs topics and employer branding (engagement and employee value proposition). Agency management. Human Resources internal events.
· Human Resources processes communication (health and safety, training and development, diversity...).
• Crisis Communication Management. Communication consultancy.
• Definition of key procedures and methodologies. Defining the function and creating the network at worldwide level.
• Employee engagement and motivation throughout participation activities and social networks information flows. Employee opinion and commitment/engagement surveys.
· Diversity initiatives - gender, age and capabilities programmes. Foundations and institutional relations.
. Merger and acquisitions communication processes- communication workstream ACCIONA Windpower -Nordex. Internal Communication planning ACCIONA Australia- Geotech.
·Other projects communication - collaboration and knowledge management. Project support.