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Session

Case study

Tuesday, July 01

09:20 AM - 09:45 AM

Live in Berlin

Less Details

Acciona is present in 40 countries globally with 55 thousand diverse employees. As an infrastructure company, we employ both white- and blue-collar workers. To make sure our content makes the maximum impact, we have been analysing and segmenting our internal audiences and delivering content tailored to their needs. 

In this presentation you will learn: 

  • How to segment such a large internal audience.
  • How to understand what diverse employee groups need.
  • How to measure the impact.
  • How to incorporate sustainability into the internal comms efforts.
Presentation

Speaker

Maria Pilar Ramon Cortasa

Director Internal Communication, Acciona

• Corporate communication planning. Definition of channels and tools mix for internal audiences. Supervision and/or elaboration of strategic internal communication plans. Internal marketing campaigns.
• Global intranet online platform for employees upgrade and content management. Other online and offline channels. Corporate emailing and video streaming platform for employees. Collaboration solutions, internal social networks and mobile Apps. Content, functionalities and project management experience in communication technologies.
• Specific communication strategies and plans for employement, labour affairs topics and employer branding (engagement and employee value proposition). Agency management. Human Resources internal events.
· Human Resources processes communication (health and safety, training and development, diversity...).
• Crisis Communication Management. Communication consultancy.
• Definition of key procedures and methodologies. Defining the function and creating the network at worldwide level.
• Employee engagement and motivation throughout participation activities and social networks information flows. Employee opinion and commitment/engagement surveys.
· Diversity initiatives - gender, age and capabilities programmes. Foundations and institutional relations.
. Merger and acquisitions communication processes- communication workstream ACCIONA Windpower -Nordex. Internal Communication planning ACCIONA Australia- Geotech.

Company

Acciona

ACCIONA is at the forefront of a different way of doing business: Business as Unusual, which aims to generate benefits far beyond the corporate. Driven by the will to leave a positive legacy for society and design a better planet, we are leaders in the development of solutions in renewable energy, sustainable water management, and regenerative infrastructures. We cover the entire value chain from design and construction to operation and maintenance. With a presence in over 40 countries, we conduct our business activities with a commitment to positively contributing to the economic and social development of the communities in which we operate.

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