CO-LOCATED EVENTS

Speaker

Alex Saunders

Head Global Digital Communications , GSK

A digital leader who is at heart a marketer, with a passion for digital and it's ability to make personal, impactful and measurable connections with audiences.
Has a track record of using strategic skills to deliver ambitious plans which have driven significant change across roles in digital, corporate and brand marketing.
Built teams, established ways of working with large groups of people across the globe and has a particular passion for coaching and developing talent.

Built career foundations in FMCG through roles in sales, product development and marketing. During time on the Lucozade brand, managed a budget of over £15m, delivering cross-channel campaigns, numerous new product launches, supporting commercial delivery and an extensive sports sponsorship programme.

Applied brand marketing skills to a new sector, playing a key role in developing the new brand for GSK and launching it through GSK's first digital advertising campaign, delivering a significant increase in corporate reputation.

Over the last three years, specialised in digital, establishing a team of 14 digital experts, professionalising digital operations in corporate communications leading to GSK achieving a top 5 placement in the Bowen Craggs rankings - the premier benchmark for corporate digital communications.

Company

GSK

We are a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of 2030. Our bold ambitions for patients are reflected in new commitments to growth and a step-change in performance. We are a company where outstanding people can thrive.