Starting out in financial communications for a listed company in 2003, Christoph has since held management positions in virtually every communications specialty. After reshaping internal communications at Swiss International Air Lines from 2006 to 2009 he moved on to head up Lufthansa’s Media Relations unit for Southeast Europe, Africa and the Middle East from 2009 to 2011. In 2012 he was appointed Head of Group Media Relations. In this capacity Christoph was responsible for media relations in the areas of corporate & finance, politics and corporate responsibility until 2014. Since then he has been driving a far-reaching transformation of the communications organization at the Lufthansa Group. He introduced content planning and continuous media analysis with tangible KPIs and reports supporting the leadership team in steering activities across relevant markets. He and his team also implemented a corporate newsroom and are now driving the integration of media relations and internal communications.