CO-LOCATED EVENTS

Speaker

Corinna Wagner

Senior PR Manager Internal Communications, Paulaner Brauerei Gruppe GmbH

▪ Developing and executing internal communication strategies in line with corporate vision
▪ Defining and implementing initiatives to drive employee engagement
▪ Planning an overall internal news agenda and creating content for various channels
▪ Analyzing, evaluating and adapting communication initiatives and formats
▪ Conception and production of video formats
▪ Communication support for various stakeholders, e.g. C-level and Works Council
▪ Internal event support
▪ Deriving and executing Employer Branding initiatives, including the definition of a corporate purpose

Session

3 | Challenge your peers roundtable

Monday, June 30

04:45 pm - 05:45 pm

Live in Berlin

Less Details

  • How to balance top-down and bottom-up communication for culture change?
  • How to communicate culture change with non-desk workers?
  • How can employees be proactive in culture transformation?
  • How to incorporate employee feedback into policies with limitations?
  • How to ensure culture change benefits business growth and employees?
Workshop

Company

Paulaner Brauerei Gruppe GmbH

The Paulaner Brauerei Gruppe GmbH & Co. KGaA is the strongest association of regional breweries and one of the largest brewery groups in Germany. Its headquarters are in Munich and it combines the brands Paulaner, Hacker-Pschorr, Fürstenberg, Auerbräu, Hopf, Schmucker, Hoepfner, Thurn and Taxis as well as the majority of Kulmbacher Brauerei AG.