Kara Pernice (@karaann) is Senior Vice President at Nielsen Norman Group. Pernice uniquely combines her 25-plus years of business, research, and design knowledge and experience to help organizations to better their UX strategy, increase their UX maturity and derive interfaces which are usable, useful, and surpass business goals.
With extensive executive experience and hands-on research skills, Pernice has derived successful UX strategies and teams at multiple organizations. She envisioned and executed NN/g’s UX Certification Program, which launched in 2014; and was the creator of and remains key custodian of the world-renowned Intranet Design Annual Award. Her many years of design and business experience and her natural empathy help her to effectively manage people, projects and UX programs.
Pernice is accomplished at evaluating any design situation to determine or craft the most fitting research method, conduct or lead the research, observe and analyze user behavior, and convert this analysis into outstanding design. Pernice has led hundreds of intercontinental research studies, and is expert in many usability methods, such as:
- One-to-one qualitative usability tests, and quantitative/ benchmarking testing
- Eyetracking research
- Field studies
- Remote studies and diary studies
- UX focus groups
- Heuristic evaluations
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