Having worked with both start-ups to major corporate America IT, I like start-ups!
With 20+ years of experience, I've been fortunate to take part in building technology leaders through emphasis on strong global differentiated positioning, achieve hotness and hands-on commercial execution in the areas of general management, product development, direct and in-direct sales, business development, alliances and marketing. It has been great team efforts delivering high-impact "hot" results in multi-location, -language and –functional organizations. This has lead to extensive stays both in the US, EMEA and a short period in Asia.Focus is on doing this as a team-player taking responsible upside/risk sharing with a focus on quality and results.
The experience has proven a platform for delivering recognized visionary companies that aim for and achieve hotness. The guide "Pursue a hotness difference" attached below, outlines the systematic process used to achieve this.