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CO-LOCATED EVENTS

Speaker

Line Berg-Stærk

Director, Internal Communication, Danish Crown A/S

When I'm at a party and someone asks what I do, I tell them that my main task is to mix strategy, communication, and creativity into a cocktail that helps my stakeholders achieve their goals – and puts both them and their target groups in a good mood.

In the +20 years I've been in the workforce, I've held jobs at a customer management agency, an advertising agency, a communication agency, a marketing group, and have now landed in-house in the communication department at one of the country's largest companies.

I've worked on a wide range of communication challenges, both nationally and internationally, across industries such as food, healthcare, traffic, energy, utilities, IT, retail, culture, fashion, law, tourism, finance, charity, as well as municipalities, regions, and government agencies.

I thrive at the beginning of a project, where strategy, concept development, and tactical planning are required, but throughout the years, I’ve also maintained an operational role as a copywriter and content creator, crafting everything from CEO blogs and speeches to press releases and SoMe posts.

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Session

The Future of Internal Communication

Panel Discussion

Monday, June 30

06:10 pm - 06:55 pm

Live in Berlin

Less Details

This topic explores how internal communication can evolve to meet the needs of diverse, hybrid, and global teams while leveraging technology to enhance engagement and connection.

In this discussion you will learn:

  • How internal communication can adapt to the challenges of a hybrid or fully remote workforce.
  • What role technology plays in enhancing internal communication, and how do we ensure it remains human-centered.
  • How internal communication strategies foster deeper engagement and connection across a diverse, global team.
  • What metrics or feedback mechanisms we can use to measure the success of internal communication initiatives.
  • How leaders can actively contribute to and support effective internal communication practices.
  • How internal communication can promote inclusivity and diversity within the organization.
  • What emerging trends in internal communication we should prepare for in the next 5–10 years.
Panel Discussion
Presentation

Company

Danish Crown A/S

https://www.danishcrown.com
The Danish Crown Group is a global food processing company and among the largest in its field. The Group is the world’s largest pork exporter and Europe’s largest pork processor. Furthermore, Danish Crown Beef is a significant player in the European beef market. Just like the crops in the fields continuously change, Danish Crown tirelessly refine and improve how we work, from farm to fork, to ensure good, safe food for people around the world to enjoy. Our history goes back to 1887 and the Danish cooperative movement, and responsibility towards society, our employees and our owners, the farmers, is quite simply in our genes. As a global leader in meat production, we have big obligations; not just to deliver, but to explore new opportunities. We still have a long way to go and face many challenges. But we remain committed to improving how food is produced - with respect for animals, people and the environment. In this quest, we are prepared to challenge ourselves, the industry and the market.
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