When I'm at a party and someone asks what I do, I tell them that my main task is to mix strategy, communication, and creativity into a cocktail that helps my stakeholders achieve their goals – and puts both them and their target groups in a good mood.

In the +20 years I've been in the workforce, I've held jobs at a customer management agency, an advertising agency, a communication agency, a marketing group, and have now landed in-house in the communication department at one of the country's largest companies.

I've worked on a wide range of communication challenges, both nationally and internationally, across industries such as food, healthcare, traffic, energy, utilities, IT, retail, culture, fashion, law, tourism, finance, charity, as well as municipalities, regions, and government agencies.

I thrive at the beginning of a project, where strategy, concept development, and tactical planning are required, but throughout the years, I’ve also maintained an operational role as a copywriter and content creator, crafting everything from CEO blogs and speeches to press releases and SoMe posts.

The Danish Crown Group is a global food company and among the largest in its field. The Group is the world’s largest pork exporter and Europe’s largest pork processor. Furthermore, Danish Crown Beef is a significant player in the European beef market. Just like the crops in the fields continuously change, Danish Crown tirelessly refine and improve how we work, from farm to fork, to ensure good, safe food for people around the world to enjoy. Our history goes back to 1887 and the Danish cooperative movement, and responsibility towards society, our employees and our owners, the farmers, is quite simply in our genes. As a global leader in meat production, we have big obligations; not just to deliver, but to explore new opportunities. We still have a long way to go and face many challenges. But we remain committed to improving how food is produced - with respect for animals, people and the environment. In this quest, we are prepared to challenge ourselves, the industry and the market.