CO-LOCATED EVENTS

Speaker

Philip Lewin

Senior Communications Advisor and Editor, Maersk

US citizen currently living in Copenhagen for the past six years and working at Maersk, previously lived 12 years in Switzerland and worked at ABB’s corporate headquarters.

A senior internal communications professional, with deep experience in business partnering to executive leadership, strategy deployment and results reporting.

Expert in refining editorial and channel governance and processes to activate strategic narratives and improve communications value in a modern, noisy arena.

A strong advocate for all things digital and especially AI as a game-changer for communications. Maersk AI Super User, helped deploy our strategic launch of AI in communications including policies, competencies, engagement and ethics perspectives.

Primary focus on Sustainability, an author and editor of Maersk’s annual sustainability report and expert on environmental topics from climate change to biodiversity as well as social issues including human rights, DE&I and safety.

Extensive crisis communication and reputation management experience, including targeted activist campaigns, management turnover, restructuring, workplace violence, compliance, sustainability and product issues.

Sessions

Case Study

Monday, June 30

09:10 am - 09:35 am

Live in Berlin

Less Details

Maersk has launched a comprehensive Communications AI program globally to improve efficiency and quality, combining advanced tools, ethical considerations, and specialized training. By empowering communicators with safe learning environments and dedicated support, the rollout aims to foster both efficiency and human-centered engagement.

In this presentaion you will learn:

  • How Maersk’s AI program supports communicator training and task automation.
  • What role ethics play in shaping internal and external AI use.
  • How a “safe playground” helps communicators learn AI tools securely.
  • How to ensure meaningful adoption and psychological safety and engagement. 
Presentation

3 | Generative AI Café

Tuesday, July 01

11:00 am - 03:00 pm

Live in Berlin

Less Details

  •  How to train communicators to use AI effectively?
  • How to identify areas needing AI skills development?
  • What ethical steps ensure AI supports, not replaces, communicators?
  • How to keep AI communications human-centered?
  • How to avoid bias and ensure inclusivity in AI use?
Workshop

Tuesday, July 01

03:30 pm - 04:00 pm

Live in Berlin

Less Details

WP World Cafe

Listen to three takeaways from the five rounds of discussions!

Presentation

Company

Maersk

A.P. Moller - Maersk is an integrated logistics company working to connect and simplify its customers’ supply chains. As a global leader in logistics services, the company operates in more than 130 countries and employs around 100,000 people. Maersk is aiming to reach net zero emissions by 2040 across the entire business with new technologies, new vessels, and low-emission fuels.