As a marketeer with a second diploma in Public Relations, I am fascinated by the interface between people and technology. I have over 20 years of experience in digital marketing, public relations and digital transformation in different industries (automotive, FMCG, Science & Technology) and since 10 years I am leading teams of different sizes. I published two books on social media.

During my career I always worked right inside big corporations and had the opportunity to organize and support countless big events (for example: IAA, Stars & Cars, Autosalon Geneva, Fashion Week), launch more than 50 digital products, apps and websites, ran campaigns and projects for more than 60 brands (for example: Mercedes, Smart, Opel, Dodge, Saab, Kit Kat, Wagner Pizza, Maggi, Beba, Alete, Purina, Perrier, Vittel…). At Merck I led various big transformation projects like the introduction of the digital workplace EVA (consolidating 160 intranets to one) or the change and comms stream of the Group Data Strategy and also supported big projects like our rebranding, the integration of newly acquired companies (e.g. Versum).

As the Global Head of Data Culture, I am responsible for communication, change management and upskilling programs on Data and AI including the Merck Data & Digital Academy and our enterprise-wide Data & Digital community.
I am passionate about bringing together artificial intelligence and human intelligence to drive meaningful insights and data-driven decision-making.