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CO-LOCATED EVENTS

Speaker

Tamara Schwenk

Communications Manager, Hubert Burda Media
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Session

BurdaBuzz – How to engage new audiences with an internal podcast

Case study

Tuesday, July 01

08:55 am - 09:20 am

Live in Berlin

Less Details

As we have realized that not all audiences engage with our comms channels, we have launched our internal podcast, BurdaBuzz, over a year ago. The goal was to present a different way of delivering news, information and knowledge, and to attract new audiences. How did it go?

In this presentation you will learn:

  • How our audiences engage with our monthly podcast.
  • How to build reach organically.
  • How to select content and make the channel truly stand out.
Presentation

Company

Hubert Burda Media

https://www.burda.com/
With around 10,500 employees and over 500 brands world-wide, Hubert Burda Media is one of Germany’s largest technology and media companies. We create media with people, for people. We use our social relevance to make a difference and offer our employees the freedom to be creative and to invent new things. That is why working at Burda means: working "...in good company". All our business activities focus on our consumers, offering them reliable information, helpful services and great entertainment. We have strong media and digital brands in the News, Tech, Food, Living, Gardening, Fashion, Lifestyle, Health and Entertainment segments. We are active in 13 markets across Europe, Asia, and the United States.
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