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Session

Siemens’ Guidance Tool for Navigating Internal Channels

Keynote

Monday, July 01

05:40 PM - 06:10 PM

Live in Berlin

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Looking at the ecosystem of internal channels holistically, it must serve varied communication needs due to diverse employee preferences yet avoid pitfalls of information overload. With our guidance tool we’re aiming to find reasonable reach while leaving room for self-serving on information.

In this presentation, you will learn:

  • why a thoughtful distribution strategy matters more than mere channel functionality to empower employees with self-determined communication engagement.
  • how our Channel Guide tool aids in consistent channel usage, offering content guidance, operational tips, and KPIs for effective communication.

Speaker

Franz Linner

Corporate Employee Communications, SIEMENS AG

Franz Linner is an Employee Engagement professional working for Siemens AG. He is passionate about engaging employees through focused and insights-driven communication.
In a central strategical role, he develops internal channels to provide the best possible digital experience for employees and communicators alike. He guides topics to find their right audience and curates content and messaging for several company-wide platforms.

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Company

SIEMENS AG

http://www.siemens.com
Siemens AG (Berlin and Munich) is a leading technology company focused on industry, infrastructure, transport, and healthcare. From more resource-efficient factories, resilient supply chains, and smarter buildings and grids, to cleaner and more comfortable transportation as well as advanced healthcare, the company creates technology with purpose adding real value for customers. By combining the real and the digital worlds, Siemens empowers its customers to transform their industries and markets, helping them to transform the everyday for billions of people. Siemens also owns a majority stake in the publicly listed company Siemens Healthineers, a globally leading medical technology provider shaping the future of healthcare. In fiscal 2023, which ended on September 30, 2023, the Siemens Group generated revenue of €77.8 billion and net income of €8.5 billion. As of September 30, 2023, the company employed around 320,000 people worldwide.
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