I have spent the last 17+ years supporting organizations to evaluate and adopt technology solutions that make real business impact spanning a variety of solutions in Digital Marketing, Customer Experience, Digital Personalisation, Business Intelligence, Loyalty & Retention, Customer Data Platforms, and Employee Communications and Engagement.
In every role, the focus has been on understanding the current challenges and mapping the journey to better business outcomes and the real value these can drive by bringing together changes in people, processes, and technology and this has been underpinned by understating how business decisions are made, thinking about the true value of change, and balancing that with the ongoing cost of inaction.
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