A digital leader who is at heart a marketer, with a passion for digital and it's ability to make personal, impactful and measurable connections with audiences.
Has a track record of using strategic skills to deliver ambitious plans which have driven significant change across roles in digital, corporate and brand marketing.
Built teams, established ways of working with large groups of people across the globe and has a particular passion for coaching and developing talent.
Built career foundations in FMCG through roles in sales, product development and marketing. During time on the Lucozade brand, managed a budget of over £15m, delivering cross-channel campaigns, numerous new product launches, supporting commercial delivery and an extensive sports sponsorship programme.
Applied brand marketing skills to a new sector, playing a key role in developing the new brand for GSK and launching it through GSK's first digital advertising campaign, delivering a significant increase in corporate reputation.
Over the last three years, specialised in digital, establishing a team of 14 digital experts, professionalising digital operations in corporate communications leading to GSK achieving a top 5 placement in the Bowen Craggs rankings - the premier benchmark for corporate digital communications.
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