CO-LOCATED EVENTS

Speaker

Pedro Ribeiro Dias

Internal Communication Coordinator, TAP Air Portugal

With 27 years of experience at the airline TAP Air Portugal, Pedro Dias leads the internal communication team, driving organizational and cultural change within one of Portugal's major companies. He focuses on implementing effective communication strategies that align business goals with employee engagement, fostering a strong and cohesive company culture.

Session

Case Study

Monday, June 30

09:35 am - 10:00 am

Live in Berlin

Less Details

How TAP Air Portugal, the major Portuguese airline, developed an internal program of behavioral change, based on communication, gamification and recognition, for a diverse and disperse workforce, for an improved employee experience. 

In this presentaion you will learn:

  • How TAP used communication to drive behavioral change.
  • What role gamification played in boosting engagement.
  • How recognition was integrated to enhance employee motivation.
  • How TAP tailored the program to fit a diverse, dispersed workforce.
Presentation

Company

TAP Air Portugal

TAP is Portugal’s leading airline and is a member of Star Alliance since 2005. Flying since 1945, TAP Air Portugal has its hub in Lisbon, a privileged access platform in Europe, at the crossroads with Africa, North, Central, and South America. The Portuguese airline is the world leading airline between Europe and Brazil.