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Session

Case Study

Monday, June 30

09:35 AM - 10:00 AM

Live in Berlin

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How TAP Air Portugal, the major Portuguese airline, developed an internal program of behavioral change, based on communication, gamification and recognition, for a diverse and disperse workforce, for an improved employee experience. 

In this presentaion you will learn:

  • How TAP used communication to drive behavioral change.
  • What role gamification played in boosting engagement.
  • How recognition was integrated to enhance employee motivation.
  • How TAP tailored the program to fit a diverse, dispersed workforce.
Presentation

Speaker

Ana Isabel Machado Morgado

Internal Communications , TAP

At TAP Air Portugal since 2010, Ana Morgado is a senior team member of the airline's Internal Communications team, dedicated to enhancing employee engagement and recognition. Her expertise lies in fostering a positive workplace culture that values and celebrates the contributions of all employees.

Pedro Ribeiro Dias

Internal Communication Coordinator, TAP Air Portugal

With 27 years of experience at the airline TAP Air Portugal, Pedro Dias leads the internal communication team, driving organizational and cultural change within one of Portugal's major companies. He focuses on implementing effective communication strategies that align business goals with employee engagement, fostering a strong and cohesive company culture.

Company

TAP

TAP is Portugal’s leading airline and is a member of Star Alliance since 2005. Flying since 1945, TAP Air Portugal has its hub in Lisbon, a privileged access platform in Europe, at the crossroads with Africa, North, Central, and South America. The Portuguese airline is the world leading airline between Europe and Brazil.

TAP Air Portugal

TAP is Portugal’s leading airline and is a member of Star Alliance since 2005. Flying since 1945, TAP Air Portugal has its hub in Lisbon, a privileged access platform in Europe, at the crossroads with Africa, North, Central, and South America. The Portuguese airline is the world leading airline between Europe and Brazil.

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